Category: Twitter

Are You a Twit?

If you spend much time on the Internet, you’re familiar with twitter, even if you don’t entirely understand the appeal. Although it was started only four years ago, it’s now one of the most visited sites on the net. In fact, social media sites (Facebook, Twitter, etc) are now passing search engines as the most highly-trafficed sites on the Internet.  So what’s the big deal?

Twitter has a simple premise: what can you say in 140 characters or less? You could use it to waste time telling all your friends what you’re doing every minute of every day, but if you’re reading this, you’re probably more interested in how you can use it as a practical tool. So can you?

 

Twitter is the best-known example of what’s called microblogging; very space-restricted blogs. Like every other service ever made available on the Internet, people have used it for spamming links, and like most blogging software, it now uses nofollow links. In other words: linking to your websites on twitter won’t do anything for your search rankings. What it can do is help you bring in new customers and new business from your old customers.

For example, we often use our twitter page to let people know about new services we offer and articles that they might be interested in. At the time of this writing, the feed isn’t optimized yet; all it does is repeat the links from our Facebook page; thanks to Facebook’s linking feature, all you need to do is post a link and it’ll pull in the first paragraph of the linked page. Since we use descriptive permalinks, it’s easy to tell what the link is about even without other information..but isn’t there a better way?

By using a link-shortening service, we can add a description and still keep the total number of characters low enough to allow easy retweeting; retweeting is the process of forwarding on the message. For example, if we tweet “Awesome SEO article at xyz.com”, one of our followers might then tweet “RT: Awesome SEO article at xyz.com”, and maybe we get more visitors to this website.

There are several URL shortening services available, the most popular of which are probably bit.ly and tinyurl; twitter is also moving to wrap all links using their own t.co service. The downside of using these is that you can’t tell where the link is going without clicking on it; the upside is that it saves an awful lot of space!

So after optimization, we might announce the post on why pagerank doesn’t matter with something like this: “Why Pagerank Doesn’t Matter: http://bit.ly/cDbf56″. Short and to the point. And isn’t that what twitter is all about?

Promoting Your Business on the Web

You have the name, you got your cards and now you need a website?  Yes, now everything is now shifting to the internet and has been for a few years.  Utilizing the internet as a marketing avenue for your company is important.  Not only will it allow your company to reach a larger audience, but it will allow you to reach out to your clients in several different ways, and here are just some of the benefits…

Internet Bandwagon?
So you have cards to promote, what more do you need?  Well for one most potential customers are now “Google-ing” instead of looking though a yellow phone book.  Rather than calling they are viewing company website’s to better research the topic or services that they are after as websites tend to be more in-depth than a phone call.  But you cannot just throw a site up into cyber space, you need the company to be branded, have the same look/feel  on all marketing materials where it be cards, print collateral and finally a website, all should be branded the same so that customers  do not get confused or think that the company is not legit .

Social Connection?
Although the internet has been around for a few decades, only in the 1990s did it explode onto more local mainstream homes, than in the 2000s we get introduced to “Social Networks” mySpace, Facebook, Digg and many others. At first glance many saw these as “tween” sites where teens/ young adults join and connect but then the dynamics changed and in the past three years there has been a growing trend for Celebrities’  to “connect” with their fans.   Another step in the social network trend was the introduction to Twitter, a simple 140 character limit to “tweet”.  Twitter grew unexpectedly and is still going strong.

Soon after they started to grew in popularity did business start to use social networks as a “tool” to connect with their customers, clients and of course fans.  Nowadays most businesses have a Facebook page, a twitter accounts to stay up to date and promote their business to viewers.