Google Adsense and Smart Pricing

You may have noticed that we don’t run advertisements on this blog. The main reason for that is that we don’t think it looks professional on a business website; also, we don’t want you to click an ad and go elsewhere. We want you to stay here and hire us!

That said, we do own other websites which are monetized with adsense and make about a buck fifty per click. This brings us to another reason we wouldn’t want to put adsense on this blog: it could drag down what we’re making elsewhere! Why? The answer lies in Google’s “smart pricing” policy.

Google wants to  make sure that their advertisers are getting good value for their money, so that they’ll keep spending; this means not putting high-cost advertisements where they’ll receive low-quality traffic. Social media traffic, for example, tends to not click on ads and not buy when they do, so a blog that gets a lot of social media traffic compared to search engine traffic will get paid less per click. Similarly, Google hates Made for Adsense (MFA) sites, which have no content whatsoever, just a bunch of ads; the hope is you’ll click on one of these spam sites and immediately leave via one of the ads. Whereas a legitimate site like this one tries to provide useful information – we want you to find what you were looking for even if you don’t hire us – a spam site just wants you to click an ad and doesn’t want anything getting in the way of that, including content.

However, bad or no content isn’t the only way to get smart priced; as mentioned, the type of traffic your site receives matters as well. This site would do poorly with adsense because we discuss topics like blogging and web design. It’s not that Google dislikes these topics; it’s just that people who want to read about them generally don’t make money for the advertisers, so Google isn’t willing to pay much for that traffic.

A little bit of money is better than no money, right? The thing is, Google doesn’t smart price websites; they smart price adsense accounts. If I was to place adsense on this site and Google decided to smart price us, the pay rate on my other sites would go down as well, which means that having the advertisements here would actually be costing me money! Fortunately, if you get caught in that trap, there’s a way out: just remove the adsense code from the offending site and your remaining sites should return to normal.