Terminology for Internet Marketing

As with any technical field, online advertising has its own terminology and set of TLA (three letter acronyms). Today let’s review some of the more important ones.

CPA: Cost Per Action. In this case, you get paid (or pay someone) when the user takes a predefined action, such as signing up for a credit card.

CPC: Cost Per Click. Self explanatory. This is the model under which Google Adsense generally operates.

CPM: Cost Per Thousand (page views). M is the roman numeral for 1000.

CTR: Click-Through Rate: how often do people click on your ads?

PFP: Pay For Performance; you get paid if your advertising is successful. See also CPA/PPL/PPS.

PPC: Pay Per Click

PPL/PPS: Pay Per Lead/Sale

PV: Page View

SEO: Search Engine Optimization; this is the process of getting your website to rank highly in search engines, particularly Google. A similar term is SEM, Search Engine Marketing, which also includes paid advertising.