In part 1, we mentioned the <time> tag available in HTML5. The tag is pretty versatile, and allows you to specify the date, as well as the time and timezone if desired. While every attribute in the tag is optional, if the datetime attribute is used it must be an exact, positive date on the proleptic Gregorian calendar – no partial dates (June) or negative dates (3 BC). At its simplest, we could write something like “it is now<time>3:56 PM</time>“. If you view the HTML source for this article, you’ll see that “3:56 PM” in the previous sentence actually is surrounded by <time> tags. Why doesn’t it look any different than the surrounding text? Like many of the new tags in HTML5, isn’t intended to change how the webpage displays; rather, it provides additional semantic context that can be used when the page is interpreted. A calendar plug-in, for example, could detect the use of the time tag and use it to add an event to the user’s calendar. The Firefox Operator add-on uses this tag, among others; you can read more about Operator on the Mozilla blog. If I wanted to be more exact, I could say that I’m writing this blog post at<time datetime=”2010-7-12T16:08-07:00>Monday afternoon</time>. This gives the exact date, time, and timezone – in this case, UTC-7, Mountain Time.