You have the name, you got your cards and now you need a website? Yes, now everything is now shifting to the internet and has been for a few years. Utilizing the internet as a marketing avenue for your company is important. Not only will it allow your company to reach a larger audience, but it will allow you to reach out to your clients in several different ways, and here are just some of the benefits…
So you have cards to promote, what more do you need? Well for one most potential customers are now “Google-ing” instead of looking though a yellow phone book. Rather than calling they are viewing company website’s to better research the topic or services that they are after as websites tend to be more in-depth than a phone call. But you cannot just throw a site up into cyber space, you need the company to be branded, have the same look/feel on all marketing materials where it be cards, print collateral and finally a website, all should be branded the same so that customers do not get confused or think that the company is not legit .
Although the internet has been around for a few decades, only in the 1990s did it explode onto more local mainstream homes, than in the 2000s we get introduced to “Social Networks” mySpace, Facebook, Digg and many others. At first glance many saw these as “tween” sites where teens/ young adults join and connect but then the dynamics changed and in the past three years there has been a growing trend for Celebrities’ to “connect” with their fans. Another step in the social network trend was the introduction to Twitter, a simple 140 character limit to “tweet”. Twitter grew unexpectedly and is still going strong.
Soon after they started to grew in popularity did business start to use social networks as a “tool” to connect with their customers, clients and of course fans. Nowadays most businesses have a Facebook page, a twitter accounts to stay up to date and promote their business to viewers.